Sober Smart Driving
Beer Canada supports the Traffic Injury Research Foundation’s Sober Smart Driving (formerly Change the Conversation) website which shares knowledge and research to answer common questions about alcohol and impaired driving. Since 2010, Beer Canada has invested $150,000 in this innovative program that is changing attitudes toward drinking and driving.
SBIR: Screening, Brief Intervention and Referral
SBIR is a proven method of helping patients reduce alcohol-related risks. Developing SBIR tools was a key recommendation within the 2007 National Alcohol Strategy. Beer Canada provided $20,000 in financial support to the development and launching of the SBIR initiative spearheaded by the College of Family Physicians of Canada and the Canadian Centre on Substance Abuse.
Ad Standards
Beer Canada and several of its members are part of Ad Standards (formerly Advertising Standards Canada).
Ad Standards Clearance Services reviews alcoholic beverage broadcast advertising to ensure compliance with the Canadian Radiotelevision and Telecommunications Commission Code for Broadcast Advertising of Alcoholic Beverages (CRTC Code).
Alcohol in Moderation
AIM was founded in 1991 as an independent not-for-profit organization to communicate responsible drinking and to report on alcohol and health, social and policy issues. The monthly journal and online archive also reports on CSR initiatives from the beverage alcohol industry and social aspect organisations on relevant policy and campaigns.
International Alliance for Responsible Drinking
IARD is a not-for-profit organization dedicated to addressing harmful drinking and promoting responsible drinking. IARD is supported by its Member Companies from all sectors of the alcohol industry – beer, wine, and spirits – in their common purpose of being part of the solution to the harmful use of alcohol.
Diabetes Canada
Diabetes Canada is a national charity and the voice for millions of Canadians living with prediabetes or diabetes. In 2017, Beer Canada collaborated with registered dietitians and Diabetes Canada to create the “Your Guide to Beer and Diabetes” resource.
