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TEAM

Tanya Bernier
Senior Manager, Operations
& Member Services

Emma Breen
Vice President, Ontario
& Atlantic Canada

Brittany Burden
Director, Communications
& Engagement

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In her role, Tanya Bernier manages activities of the staff, suppliers, IT, HR and accounting at Beer Canada. Tanya also leads on Beer Canada’s data services. Outside of work, Tanya and her husband keep busy with their 3 children and pets.

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Emma Breen oversees government affairs for Ontario and Atlantic Canada. Emma joins Beer Canada after 7 years of navigating regulatory and policy issues with Canada’s National Brewers; prior to this role, Emma was senior political advisor to two Ontario Finance Ministers and an Ontario Premier. Emma is based in Toronto, where she Iives with her husband and four children.

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Ottawa born and raised, Brittany Burden (Moorcroft) leads Beer Canada’s communications and executes creative and digital strategy to meet the Association’s objectives. Going on 14 years at the Association, Brittany is a fan of Hefeweizens and radlers. She is a Prud’homme Beer Sommelier.

Tanya Bernier
Senior Manager, Operations
& Member Services

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In her role, Tanya Bernier manages activities of the staff, suppliers, IT, HR and accounting at Beer Canada. Tanya also leads on Beer Canada’s data services. Outside of work, Tanya and her husband keep busy with their 3 children and pets.

Emma Breen
Vice President, Ontario
& Atlantic Canada

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Emma Breen oversees government affairs for Ontario and Atlantic Canada. Emma joins Beer Canada after 7 years of navigating regulatory and policy issues with Canada’s National Brewers; prior to this role, Emma was senior political advisor to two Ontario Finance Ministers and an Ontario Premier. Emma is based in Toronto, where she Iives with her husband and four children.

Brittany Burden
Director, Communications
& Engagement

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Ottawa born and raised, Brittany Burden (Moorcroft) leads Beer Canada’s communications and executes creative and digital strategy to meet the Association’s objectives. Going on 14 years at the Association, Brittany is a fan of Hefeweizens and radlers. She is a Prud’homme Beer Sommelier.

Luke Chapman
Vice President,
Federal Affairs

Lella Cirone
Executive Assistant

Karine Cousineau
Vice President,
Strategic Communications

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Luke Chapman leads Beer Canada’s federal government affairs. Born in Picton, Ontario, Luke joined Beer Canada in 2013. He played for the Carleton Ravens basketball team for 4 years and is happy to talk about beer, sports, and health. He is also a graduate of the Canadian Society of Association Executive’s CAE Program.

Follow him on Twitter: @LukeChapman31

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Lella Cirone joined Beer Canada in 2021 as Executive Assistant. Skilled with over 25 years of experience in the beer industry, most recently as part of Canada’s National Brewers, she works closely with the President and team. Living in Toronto, Lella loves the outdoors, gardening and cooking.

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Montreal-native Karine Cousineau oversees all aspects of Beer Canada’s strategic communications

Karine has over two decades of expertise in communications, government relations, and strategic planning within both the public and private sector. Prior to joining Beer Canada, Karine spent nearly four years heading government relations, communications and sustainability for a licensed cannabis producer with operations in Quebec and Ontario and five years piloting corporate and internal communications in Canada for the largest diversified construction materials company in North America. As a consultant, she represented clients in a wide range of industries including Defence, Transportation, Sports, and Health Care. On the Hill, she served in different offices including the office of Federal Minister of Transport and Quebec lieutenant, Finance Minister, and the Prime Minister’s office.

Luke Chapman
Vice President,
Federal Affairs

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Luke Chapman leads Beer Canada’s federal government affairs. Born in Picton, Ontario, Luke joined Beer Canada in 2013. He played for the Carleton Ravens basketball team for 4 years and is happy to talk about beer, sports, and health. He is also a graduate of the Canadian Society of Association Executive’s CAE Program.

Follow him on Twitter: @LukeChapman31

Lella Cirone
Executive Assistant

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Lella Cirone joined Beer Canada in 2021 as Executive Assistant. Skilled with over 25 years of experience in the beer industry, most recently as part of Canada’s National Brewers, she works closely with the President and team. Living in Toronto, Lella loves the outdoors, gardening and cooking.

Karine Cousineau
Vice President,
Strategic Communications

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Montreal-native Karine Cousineau oversees all aspects of Beer Canada’s strategic communications

Karine has over two decades of expertise in communications, government relations, and strategic planning within both the public and private sector. Prior to joining Beer Canada, Karine spent nearly four years heading government relations, communications and sustainability for a licensed cannabis producer with operations in Quebec and Ontario and five years piloting corporate and internal communications in Canada for the largest diversified construction materials company in North America. As a consultant, she represented clients in a wide range of industries including Defence, Transportation, Sports, and Health Care. On the Hill, she served in different offices including the office of Federal Minister of Transport and Quebec lieutenant, Finance Minister, and the Prime Minister’s office.

Félix de la Poterie-Sienicki
Director, Strategies
and Policies, Québec

Ed Gregory
Senior Research Advisor

CJ Hélie
President

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Félix holds a Bachelor of Arts in Political Science and International Development from McGill University and a master’s degree in international security from Sciences Po Paris. Before joining Beer Canada, he served as Head of Public and Economic Affairs at the Chamber of Commerce of Metropolitan Montréal, where he led initiatives at the intersection of business and public policy. Félix has also gained valuable federal experience through roles at Global Affairs Canada as a Policy Advisor, on Parliament Hill, and as an intern specializing in economic and trade policy at the Canadian Embassy in Washington, D.C.

Strongly connected to Montréal, Félix enjoys running up Mont-Royal, exploring the city’s vibrant restaurant and bar scene with friends, and immersing himself in his passion for cinema. Fluent in French, English, and Polish, Félix is determined to keep his Russian skills from getting too rusty—though the language seems to have its own plans.

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An industry veteran with more than 30 years of experience, Ed Gregory is responsible for monitoring and evaluating the beer category’s complex regulatory environment, domestically and internationally. He also manages Beer Canada’s research and provides input on communications and partner relationships. Ed is happy to sip on a range of beer styles and is an avid astrophotographer.

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CJ Hélie was appointed President of Beer Canada in June 2021. CJ has over 25 years of experience in the Canadian beverage alcohol industry with intimate knowledge of the sector at the provincial/territorial, national and international levels. CJ is a seasoned government relations specialist with a strong track record in effective strategic and business planning, domestic and international trade and corporate communications. CJ has forged valued working relationships with liquor regulators, legislators and policy makers as well as with related industries to build long-term partnerships and to find collaborative solutions to emerging issues.

Félix de la Poterie-Sienicki
Director, Strategies
and Policies, Québec

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Félix holds a Bachelor of Arts in Political Science and International Development from McGill University and a master’s degree in international security from Sciences Po Paris. Before joining Beer Canada, he served as Head of Public and Economic Affairs at the Chamber of Commerce of Metropolitan Montréal, where he led initiatives at the intersection of business and public policy. Félix has also gained valuable federal experience through roles at Global Affairs Canada as a Policy Advisor, on Parliament Hill, and as an intern specializing in economic and trade policy at the Canadian Embassy in Washington, D.C.

Strongly connected to Montréal, Félix enjoys running up Mont-Royal, exploring the city’s vibrant restaurant and bar scene with friends, and immersing himself in his passion for cinema. Fluent in French, English, and Polish, Félix is determined to keep his Russian skills from getting too rusty—though the language seems to have its own plans.

Ed Gregory
Senior Research Advisor

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An industry veteran with more than 30 years of experience, Ed Gregory is responsible for monitoring and evaluating the beer category’s complex regulatory environment, domestically and internationally. He also manages Beer Canada’s research and provides input on communications and partner relationships. Ed is happy to sip on a range of beer styles and is an avid astrophotographer.

CJ Hélie
President

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CJ Hélie was appointed President of Beer Canada in June 2021. CJ has over 25 years of experience in the Canadian beverage alcohol industry with intimate knowledge of the sector at the provincial/territorial, national and international levels. CJ is a seasoned government relations specialist with a strong track record in effective strategic and business planning, domestic and international trade and corporate communications. CJ has forged valued working relationships with liquor regulators, legislators and policy makers as well as with related industries to build long-term partnerships and to find collaborative solutions to emerging issues.

Philippe Roy
Vice President, Québec

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Philippe Roy, joined the Beer Canada team as Vice-President, Québec, in November 2021. Philippe has 30 years of experience in politics and public affairs and is a lawyer, a communications professional and a well-known political figure in the business community.

Philippe Roy
Vice President, Québec

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Philippe Roy, joined the Beer Canada team as Vice-President, Québec, in November 2021. Philippe has 30 years of experience in politics and public affairs and is a lawyer, a communications professional and a well-known political figure in the business community.

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